01 · Choose your beat
The story, shaped for your pages.
Each angle is written for a specific desk. Select yours for the pitch, working headlines and what we can make available for the piece.
02 · The ritual
Four movements, each drawn from a classical text.
Every UMM formula answers a specific practice described in the classical Sanskrit literature of the body. Select a movement to see its source.
Hero botanicals
24K GoldSaffronBakuchiAmlaAshwagandha03 · The ritual of the mind
Draw a mantra.
Your readers can draw one card a day at ummskincare.com/pages/daily-mantra.
04 · The founder
“The bath is always about returning.”
Anisha Vinjamuri, Founder & CEO
05 · Honours
Recognised by scientists, editors and clean beauty panels.
UMM has received 12 honours since 2022, most recently a Skin Anarchy Beauty Awards 2026 Top Pick from a committee of doctors, PhDs and scientists.
- Skin Anarchy Beauty AwardsTop Pick
- Beauty Shortlist AwardsWinner
- Beauty Shortlist AwardsEditor's Choice
- CertClean Clean Beauty AwardsTop 3 Body Care
- Skin Anarchy Beauty AwardsTop Picks
- Beauty Shortlist AwardsWinner
- Beauty Shortlist Wellbeing AwardsWinner
- Earth Day Beauty AwardsHealing Lifestyles Winner
- Skin Anarchy Top Picks AwardsTop Picks
- Skin Anarchy Top PicksBody Care
- Beauty Shortlist Mama & Baby AwardsEditor's Choice
- Glossy Beauty & Wellness AwardsFinalist
06 · At a glance
The facts, ready to file.
Verified details for copy and fact-checking.
- Brand
- UMM Skincare
- Founded
- 2018, Bellevue, Washington
- Founder
- Anisha Vinjamuri, Founder & CEO
- Protocol
- Elevated Bathing Rituals®, a four-movement body ritual
- Collection
- The Golden Ritual Oil, The Sacred Shower Gel, The Bar, Luminous Glow Body Scrub, The Royal Radiance Elixir, Timeless Glow Body Crème
- Signature
- 24K gold in every formula of the core collection
- Honours
- 12+, including a Skin Anarchy Beauty Awards 2026 Top Pick
- Education
- NCBTMB Approved Provider of continuing education in Marma for massage and spa therapists. The only luxury body care brand in the US to offer NCBTMB-approved Marma education.
- Experience it at
- MiravalLa Valencia HotelJW MarriottThe Lake Estate on WinnisquamSpa MonarchLe Visage
- Private clients
- Private estates and ultra-high-net-worth households around the world
- Athletes
- Working with NFL athletes through the NFLPA
- Web
- ummskincare.com · Instagram @anishavinj
Boilerplate
UMM Skincare is an eco-luxe body care and wellness house rooted in Vedic intelligence and the ancient Indian bath. Founded in 2018 by Anisha Vinjamuri, UMM is built around its Elevated Bathing Rituals®, a four-movement ritual drawn from the classical Sanskrit texts of the body and formulated with 24K gold, saffron, bakuchi, amla and ashwagandha. UMM partners with award-winning resorts and spas including Miraval, La Valencia Hotel and JW Marriott, and is a Skin Anarchy Beauty Awards 2026 Top Pick. Learn more at ummskincare.com.
07 · Request
Imagery, samples and the founder, on request.
High-resolution imagery and product samples are shared privately with each editor. Tell us what your piece needs and we will prepare a note you can send in one step.
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